Athletic Prime is an athletic development program and brand with the recreational athlete in mind. The vision is to be a beacon for the recreational athlete who desires to sustain the highest athletic version of himself possible. The mission is to provide the recreational athlete with simple, practical and efficient training solutions as well as a welcoming community of like minded individuals to share the athletic journey with.

 **The Athletic Prime Portfolio Program**

     The aim of this program is to provide a platform to athletes from which to build a well diversified athletic base. The Athletic Prime Portfolio Program is comprised of 10 benchmarks (see below)  as measures of athleticism physical fitness and health.

     The idea behind the Athletic Prime Portfolio is not necessarily to train to win an Olympic medal.  It is rather about being an overall athletic & functional human being, optimised for survival. For example, if you are in the wild and had to run for your life - could you? Or, if you had to hang off a cliff or branch for dear life - could you hold on? Maybe you have to jump up to a higher surface to escape - will you make it? Imagine you had to lift a heavy object off of your loved one to free them - are you strong enough? These examples may sound extreme and out there, but reality is sometimes stranger than fiction.

     My aim is to ensure that you are athletic, functional and durable enough as a person to be physically able to rise to the occasion should such moments of truth present themselves.

***Athletic Prime Benchmarks**


-Easily measurable objective attributes.


-The ability to exert force upon a given mass..



-The ability to express range of motion through a given joint.


-The ability to maximize the rate of movement over a given distance.


-The amount of speed at which force can be applied to a given mass.


-The maximum speed at which a body can change direction under control.


-The duration of which a given amount of work can be sustained.


-More subjective attributes, not as easy to measure, but still essential.


-The ability to adjust to new conditions.



-The ability to find fast and effective ways to find solutions to problems.



-Careful and persistent work or effort.


-courage during pain or adversity



-knowledge or perception of a situation or fact.


-the act of concentrating on something.